TOVAH AW2012, is a tribute to the personal style of one the designer’s style-icons – her mother. It’s wild, it’s free, yet tame, sophisticated and polite. It’s cowgirl meets Audrey Hepburn.

An afternoon of exploration and reminiscing, led Tovah to view old photos of her mother from a bygone era, including a stint with high society in the prairie and lake country of Minnesota, USA. The result of this inspiration is a collection that infuses the refined, structured, waist-flattering silhouettes of the 1950s with the  freedom of the “wild west”.